Wonderwood: An Identity with an Edge

Wonderwood is a material that combines the natural warmth of wood with the durability and precision of aluminum. The logo and visual identity were designed to reflect its architectural character and environmentally conscious positioning. At the center is a three-dimensional “W” monogram, evoking structural layering and modern façade systems, highlighting the product’s design-focused and engineered nature.

The visual system supports Wonderwood’s role as a sustainable, high-performance building material. A neutral color palette, accented with bold orange, adds distinction while maintaining a clean and minimal aesthetic.