About
Veronica Haglund Torres is a Swedish creative with over 20 years of international experience in graphic design. Her work spans branding, visual identity, editorial, packaging, and visual content, with a focus on merging strategic clarity and strong aesthetics. Educated at the Istituto Europeo di Design in Milan and now based in Bogotá, Colombia, her practice is shaped by a multicultural journey, combining Scandinavian simplicity, Italian design heritage, and Latin American vibrancy.
Her portfolio includes visual identities, publications, campaigns, and packaging solutions for a wide range of clients, from heritage brands to emerging ventures. Veronica has contributed to projects for companies such as Camper & Nicholsons, Wilsonart, Goldmund, Procter & Gamble, Reckitt, Miss Universe, Vans, Coca Cola and Dr. Oakley, often in collaboration with leading studios like MNML, Triptk, Nimble Studios, The Actionists and Studio C Milano. She brings a refined eye for design, an intuitive understanding of brand storytelling, and a flexible creative process adapted to both global and local contexts.
Fluent in Swedish, English, Italian, and Spanish, she works fluidly across borders and time zones. Whether directing a brand refresh, shaping a long-form editorial project, or developing content for digital platforms, her approach is rooted in thoughtful design and clear communication. Veronica thrives in collaborative settings and is committed to delivering design solutions that are both culturally resonant and visually impactful.
Services
Branding
Your brand is more than a logo, it's the story you tell and the impression you make. Visual identity systems are developed to align with your brand values, combining strategic clarity and refined aesthetics to build recognition and consistency across all touchpoints.
Editorial
Design of print and digital publications that organize complex content into clear, engaging formats. From magazines to reports, the focus is on structure, readability, and visual cohesion to support effective communication.
Packaging
Creation of packaging solutions that balance shelf impact with brand expression. Every element, from layout to material considerations—is designed to convey quality, function, and visual distinction. Attention is given to both visual storytelling and practical details to ensure a cohesive brand experience.
Creative Direction
Creative leadership across projects to ensure conceptual alignment and visual consistency. This includes defining the visual tone, guiding execution, and shaping outcomes that connect design with strategic intent.
Graphic Design
Design of adaptable visual assets for digital and print use, including content for social media, web, and campaigns. Emphasis is placed on clarity, brand alignment, and effective visual communication. Each piece is crafted to support consistency and visual impact across platforms.
