Minrl: Design in Every Facet

The branding for Minrl captures the essence of a brand rooted in thoughtful craftsmanship, sustainability, and expressive design. At its core, Minrl creates wearable design objects, jewels that transcend decoration to become statements of values and creativity. The logomark, inspired by the geometric precision of cut minerals, combines triangles and hexagons to subtly evoke the crystalline forms of gemstones, molecular bonds, and the fusion of natural elements.

The identity balances minimalism with warmth, using a palette of earthy tones and refined materials. Packaging and shoppers are crafted in matte gray paper with elegant copper foil accents, lending a tactile and luxurious feel. Just like the pieces themselves, the visual identity is conceptually rich and carefully composed, inviting interaction, emotion, and a deeper connection to design.