88 Italia: Italian Taste, Asian Reach

The visual identity and packaging were developed for 88 Italia, a Milan-based company created to bring premium Italian food products to the Chinese and broader Asian markets. Representing a curated selection of producers from across Italy, the brand unified these offerings under a single name while managing export and marketing operations throughout the region.

The project included visual direction and the design of packaging and labels that communicate quality, authenticity, and Italian heritage, tailored to resonate with an international audience.