Artet: Elevated Aperitif Identity

The logo and identity for Artet, a cannabis aperitif brand, was developed in collaboration with Daniel Arenas and draws inspiration from Mediterranean leisure and the timeless charm of the Italian Riviera. The wordmark combines elegance and approachability, evoking the feeling of sun-drenched terraces, shared moments, and artistic ease.

Complemented by illustrations from Erick Ortega, the visual system brings together a playful yet refined sensibility. It balances modern cannabis culture with the nostalgic atmosphere of coastal Europe, offering a fresh perspective on aperitif rituals through a carefully crafted and culturally resonant identity.