Vans Skate Leadership

Skate Leadership: A Global Study, developed by TRIPTK for Vans, explores the mindset of Gen Z skaters and skate-inspired youth worldwide. Designed while working with TRIPTK New York, the publication combines a refined editorial layout with soft pastel tones that reflect calm confidence and contemporary cool.

Bold typography adds rhythm and contrast, while candid photography and real voices from the community ground the design in authenticity. The result is a fresh, cohesive visual language that speaks to the curiosity and cultural fluency of today’s skate culture.