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Nowboat: Life begins at twenty knots

Project type

Brand Design, Illustrations, Iconography

Client

Nowboat

Location

Hong Kong

Nowboat was a digital platform designed to connect travelers with charter operators while supporting ocean-focused NGOs. Founded by Giovanni Alessi Anghini, it combined technology and a passion for the sea to redefine the experience of ocean travel.

The visual identity featured a minimal boat icon based on triangle geometry, along with polygonal-style illustrations and a custom icon system. In 2019, the Hong Kong–based company merged its technology with Camper & Nicholsons International, expanding its reach to a global audience.

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