A Helping Hand: The MyElder Identity

MyElder is the world’s only independent elder advocacy company, created to help elders and their families navigate care with compassion and clarity. The visual identity, developed in collaboration with Daniel Arenas, combines a bold graphic approach with a warm, human tone.

The logo features a looped “M” that subtly suggests a hand-holding gesture, symbolizing care and connection. This motif extends into a custom icon system, reinforcing the theme of continuous support. Bright colors, clean layouts, and an accessible design language bring clarity and approachability across all brand touchpoints, including the website.