Kasso Engineering Rebrand

This rebranding for Kasso Engineering, developed in collaboration with MNML Chicago, was inspired by the company’s core material, architectural metal. The new visual identity centers on a bold, abstract "K" built from geometric triangular forms, referencing folded metal sheets and layered cladding.

The result is a mark that feels strong, modern, and architectural. This geometry became the foundation for a dynamic graphic system, featuring diagonal lines and modular patterns that echo the textures and complexity of metal façades. Though the rebrand was never implemented, it remains a compelling visual expression of precision, innovation, and material elegance.