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Geometry of Care: Branding for Dr. Juan Pedraza
Project type
Brand Design, Website Design
With
Daniel Arenas
Location
USA
A visual identity was developed in collaboration with Daniel Arenas for Bio Behavioral Therapeutics, the private practice of Dr. Juan Pedraza, a New York-based child and adolescent psychiatrist specializing in ADHD and related disorders. The branding balances clarity, professionalism, and warmth to reflect his individualized, evidence-based approach.
The logo features a geometric, abstract brain symbolizing connectivity and complexity, supported by a custom icon set in a matching style. A blue-toned color palette, softened with lighter shades, reinforces trust while maintaining an approachable tone.
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