From E-markettools to The Band

The rebrand for E-markettools, now known as The Band, captures the agency’s bold, energetic spirit and deep-rooted connection to music and creativity. The visual identity is unapologetically rock 'n' roll, featuring graphic geometric textures combined with hand-drawn rock icons and a custom set of patterns, used across backgrounds, covers, and even as wallpaper in the office, to add layers of authenticity and attitude. Structured yet expressive, the logotype sets the tone for a brand in motion.

Bold, high-impact typography drives the visual language, ensuring strong presence across digital and print touchpoints. The system is dynamic and flexible, reflecting the agency’s collaborative, plugged-in approach while standing apart in the polished world of B2B tech.