Farming First

In collaboration with MNML Chicago, a brand identity was developed for Farming First, a California-based cannabis farm focused on scale, consistency, and long-term partnership. Spanning 1,400 acres in Los Alamos, the farm combines generations of agricultural knowledge with modern innovation to produce high-quality, sustainably grown cannabis year-round.

The visual identity reflects the warmth of the California landscape and the brand’s progressive outlook. Elements reference open farmlands and surrounding mountains, paired with a contemporary design language that conveys trust, quality, and reliability. The system is built to support growth, positioning Farming First as a knowledgeable and dependable presence in the evolving cannabis industry.